Sales Strategy Beyond Networking Clubs

This podcast episode discusses: "Why Real Businesses Don’t Rely on Networking Clubs," argues that structured business networking groups are primarily beneficial only for sole traders and micro-businesses seeking a small flow of local clients. The author contends that established companies with more than ten employees rarely attend these groups because they do not yield enough quality prospects or substantial contracts needed for genuine scaling and growth. Instead of relying on networking breakfasts, real businesses implement a structured sales process, targeted outreach, and focused business development campaigns to secure larger clients. Ultimately, the text advises that persistent, direct selling and pipeline management are essential for success, warning that over-reliance on networking is often a way for small operators to avoid the real work of selling.

Read the full blog article: https://www.thesalesexperts.com/networking-clubs/